POGGENPOHL has been designing and producing luxury kitchens at its factory in Herford, Germany for over 120 years, making it the world’s longest-established and most renowned kitchen brand.
OUR ROLE: Worked closely with corporate, showrooms and dealers across North America to build the brand. Generate measurable showroom traffic/sales both with architects as well as luxury consumers. We’ve created exclusive partnerships and events for showrooms, curated a design contest to drive images and increased public relations efforts. Directed SEO and SEM. Negotiated local/national media campaigns and assisted with builder project promotion.