BLANCO – Visionary steel designs and “the innovation leader” in granite sinks. With European pedigree and award winning German engineering, perhaps the positioning of BLANCO is captured best in the following: “It’s just a sink, in the same way Picasso was just a painter.”
OUR ROLE: A collective effort between the Frank Advertising team and BLANCO. Forging a leadership position with designers and architects while building an emotional connection with consumers was only the beginning. Elevated the brand and helped drive sales with completely new collateral, photography, print/digital ads, video, PR, social media, website, app, kitchen designer & blogger outreach and analytics.