The Frank Advantage
Six Degrees of Separation.
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We live and breathe color, texture, material, style, balance and aesthetics. In fact, kitchen & bath, home design, hospitality, lifestyle, architecture and interior design is what we do. It’s our focus 100%. No ramp up. No learning curve. We know your industry because it’s ours as well. We have the contacts and experience with the added value of partnering clients for mutually shared benefits.
Market leadership in Germany, France, Switzerland, Spain and the U.K., among others, does not automatically translate to equal awareness in the U.S. We understand the importance of maintaining consistency with global brand heritage while honing the positioning and voice for the U.S. market. We speak the language of success from decades of experience with international brands.
Platforms come and go but effective storytelling lasts forever. We are thought leaders and innovators as PR, Social, Content and Event strategies converge in today’s complex environment. We achieve results which far outweigh the spend (5x, 10x) – delivering solid ROI and KPI performance for all storytelling platforms. Our difference… it’s about a long-term commitment to connect and engage the target audience in meaningful and measurable ways.
A Rare Combination
A true full-service resource that genuinely knows your business.
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Objects of envy or an essential object. As specialists in the kitchen and bath, design and tabletop industries we create a place for bespoke products in the minds of architects, designers and buyers. We big picture think, while helping clients with the smallest details. We transcend fads and fashion by building an emotional connection with the audience – after all, people don’t buy brands, they join them.
Portfolio
See the world in a richer, more textured way.
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Services
Pushing the boundaries between measurable results and creative innovation.
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Public Relations
Successful Public Relations is about two things: contacts and results, and we have both. We have a proprietary, coveted, media contact network – Home, Design, Shelter, Food, Bridal, Hospitality and Tabletop – built from years providing reliable, on-time delivery of information and products.
Content Marketing
Storytelling in the modern era means knowing how to tell the story and where to gain the most engagement and traction. We've won awards for influencer marketing and content placement programs.
Digital Marketing + Analytics
SEO, SEM, Mobile Apps, Email Marketing... if it's online and measurable, we're on it. From content personalization to predictive analytics, we have certified experts to elevate your online results.
Social Media
In the era of Likes, Tweets and Follows, we know how to gain measurable engagement and following. We have a proven track record of breaking through barriers to higher-level social media ROI for brands.
Full Service Creative Design
Full service means we have you covered. In house graphic design, copywriting and digital marketing ready to address your marketing needs, whatever you need – including catalogs, print ads, booth graphics, web sites and digital campaigns.
Photography, Video
A picture (moving or still) is worth 1,000 words and there are 1,000 details that go into successful kitchen and bath set design, construction and styling. We execute and art direct award-winning photography and video projects from concept to final edit.
Media Buying, Planning
Get more for less…with better positioning. It’s simply smart buying based on experience and our leverage across multiple clients, “all” within the home design industry. Use our success to build yours.
To-the-Trade Programs
We have in depth experience in developing and managing CEU programs for specifiers as well as developing materials for architectural libraries and more.
Event Marketing
From Miami to Milan, we know how to throw a party. Whether it's a press product launch, showroom opening, seminar, webinar, trade show or cook off - we bring together all the elements for a memorable and well-attended brand-building event.
Clients
From the functional to the exclusive to the extraordinary.
We grow design brands.
We grow design brands.
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Leadership
We don’t just create ideas —
we create outcomes.
we create outcomes.
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Robert Frank
President
An avid fan of behavioral science, architecture and design, Robert strives to blend the utmost in emotion and visual impact with human insight... connecting people to brands and influencing decisions. With over 25 years of experience as a strategist, copy-crafter and luxury brand builder, he has guided the collective passion of Frank Advertising. All while addressing the "why they buy," with laser-like focus.
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Lori Dolnick
Senior Vice President
With over 25 years experience at Frank Advertising and previously at Leo Burnett, Lori brings
new meaning to getting things accomplished for clients. Whether working on a cutting edge
social media program or conducting a European tour with kitchen designers, bloggers and editors,
she has the contacts, the editorial relationships as well as an understanding of brand building that’s
second to none.
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Jocelyn Hutt
Account Director
Clients first! A relationship builder like no other. Jocelyn’s innate abilities and extensive network have been honed for over 20 years. She has represented some of the most venerable brands in the home design industry. A go-to source — adding value to stories, trends and innovations. A self-described caretaker of clients’ legacies as she integrates a fresh approach to publicity and strategic purpose.
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Karen O'Neill
Creative Director
From designing multiple kitchens per year for photo shoots, to making catalogs and ads sing with impact, Karen leads the art department with knowledge and design sensitivity. It’s all about color, balance and visual appeal. Approaching 20 years with Frank Advertising, her prior experience in retail and collateral design, antiques and jewelry all combine into one artfully perfected package.
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In House
Team
More skills, more expertise, more passion… all in-house, all with kitchen and bath experience. From
creative ad technologists, to digital strategists, content writers to an award winning production team.
Your team is available just when you need them. Full service on demand, allowing for quick turn-around and no ramp up time. That’s smart growth and efficient use of resources.
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Behind the Scenes
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Contact Us
Experience defines who we are.
Results answers why us.
Frank Advertising
339 Princeton Hightstown Road
Cranbury, NJ 08512
(609) 490-0999
Results answers why us.
Frank Advertising
339 Princeton Hightstown Road
Cranbury, NJ 08512
(609) 490-0999
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